Dr DEEPAK JHA
PGDBM, PhD
ASSOCIATE PROFESSOR
PGDBM, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing | Virath Vabhav | DAILY | 02/07/2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems | BABITA JHA,DEEPAK JHA, PRATIBHA GIRI,GUNEET KAUR, SANDEEP KAUTISH, USHA BADHERA | 1668441764 | / |
| 2 | Concepts, Technologies, Challenges, and the Future of Web 3 | BABITA JHA,DEBORA DHANYA A, DEEPAK JHA, PRATIBHA GIRI,GUNEET KAUR, POOJA LEKHI | 9781668499191 | / |
| 3 | Blockchain Applications for Smart Contract Technologies | DEEPAK JHA,BABITA JHA,ABDELKADER MOHAMED SGHAIER DERBALI, ARNAV GARG, RAAJVUNSH SINGH, SAMAY JOLLY | 9798369315118 | / |
| 4 | Human-Machine Collaboration and Emotional Intelligence in Industry 5.0 | MARK DAVID DEVANESAN,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,NITENDRA KUMAR | / | |
| 5 | AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis | DEBORA DHANYA A,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,ADEL BEN YOUSSEF, PUSHAN KUMAR DUTTA, RUCHI DOSHI | 978-104011988-4 | / |
| 6 | Strategic Integration of HR, Organizational Management, Big Data, IoT, and AI: A Comprehensive Framework for Future-Ready Enterprises | DEEPAK JHA,ABHIJITH R, AMIT JOSHI, DR. MOHAMMAD ROSHIF U, DR. NAGENDRA, EDITOR NOT AVAILABLE, VAIBHAVI CHAVAN | 9798350365108 | / |
| 7 | The Effect of Sustainable Development Goals (SDG's) on the Financial Performance of Listed Companies | DEEPAK JHA,ABHINAV KATARIA, ABHINAV PRIYADARSHI TRIPATHI, MAYANK KUMAR, PANKAJ DHAUNDIYAL,ALEUTHIA, EDITOR NOT AVAILABLE | 979-833130057-9 | / |
| 8 | Elevating Brand Loyalty With Optimized Marketing Analytics and AI | DEEPAK JHA,RUCHIKA SHARMA, TARIQ MAQABLEH, FAZLA RABBY, RIDHI | 979-836939956-9;979-836939954-5 | / |
| 9 | Innovative Trends Shaping Food Marketing and Consumption | DEEPAK JHA,AHMAD ALBHATTAT, FATIMA ZAHRA FAKIR, NAGAR, MAHEK GUNJAN, ZAHID HUSSAIN, ZHO YI | 979-836938544-9, 979-836938542-5 | / |
| 10 | Sustainable digitalization strategies in business and healthcare | DEEPAK JHA,GUPTA ARYAN, KANDPAL, VINAY, YILDIRIM, DURMUS ÇAğRI, YILDIRIM, SEDA | 979-833735089-9, 979-833735087-5 | / |
| 11 | Adapting Global Communication and Marketing Strategies to Generative AI | MARK DAVID DEVANESAN,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,BOECHAT, ANNA CAROLINA, ROSÁRIO, ALBÉRICO TRAVASSOS | / | |
| 12 | International Encyclopedia of Business Management | PRATIBHA GIRI,BABITA JHA, DEEPAK JHA | 978-044313701-3 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Confrence | CONFERENCES | Innovation in Multidisciplinary Areas in the Field of Agriculture | PRESENTER) | Shri Umiya Kanya Mahavidyalaya and Reseach Foundation of IndiaGhaziabad | 21/01/2023 |
| 2 | International Conference | CONFERENCES | Impact of Information Technology after pandemic in the field of Management | PRESENTER) | Research Foundation of India and Mata Jijabai Govt PG College, Indore | 30/01/2023 |
| 3 | International Conference on Sustainable Business Practices and Innovative Models :2023 | CONFERENCES | The Moderation effect of the fear of missing the out on the intention to invest in cryptocurrency among millennial and generation Z | PRESENTER) | Ghaziabad | 23/03/2023 |
| 4 | International conference sustainabile business practice and innovation models: 2023 | CONFERENCES | ) | Ghaziabad | 23/03/2023 | |
| 5 | international conference "ICSBPIM 2023" | CONFERENCES | MODERATOR) | Ghaziabad | 23/03/2023 | |
| 6 | International Research Conference on Emerging Technologies in Business Management | CONFERENCES | PARTICIPANT) | AICTE, MET and University of MumbaiMumbai | 28/04/2023 | |
| 7 | National Level World Record Webinar Series | SEMINARS | Product Life Cycle: Importance and Strategies | KEYNOTE_SPEAKER) | Shri Kumarswami Mahavidyalaya, Ausa, Dist. LaturAusa, Dist. Latur, MS, India | 12/05/2023 |
| 8 | Financial Performance Analysis | SEMINARS | PARTICIPANT) | McGraw-HillGhaziabad | 01/06/2023 | |
| 9 | Financial Sector - Catalyst For Development Of Emerging Economies | SEMINARS | PARTICIPANT) | Association of Indian Management Schools (AIMS)Ghaziabad | 02/06/2023 | |
| 10 | UN SDGs And Scope For Interdisciplinary Research | SEMINARS | PARTICIPANT) | Association of Indian Management Schools (AIMS)Ghaziabad | 07/06/2023 | |
| 11 | National level world record Webinar: Entrepreneurship and income | SEMINARS | PARTICIPANT) | Shri Kumaraswami Mahavidyalaya. AusaGhaziabad | 14/06/2023 | |
| 12 | II-International Conference | CONFERENCES | Insurance Rationalization: A way towards Customer Retention and Growth | PRESENTER) | Shri Balaji College of Engineering and Technology, JaipurGhaziabad | 22/06/2023 |
| 13 | International Conference | CONFERENCES | Ethical Implications of Personalized Marketing | PRESENTER) | Research Foundation of India | 20/02/2024 |
| 14 | International Conference | CONFERENCES | Green Horizon in India: Navigating Public Perceptions and Paving the way for Sustainable Trans[portation Transformation | PRESENTER) | Amity University | 06/02/2024 |
| 15 | International Conference | CONFERENCES | AI Revolutionising Content Marketing: CHAT GPT & BARD's Affect on the Industry | PRESENTER) | Amity University | 07/03/2024 |
| 16 | 2nd International Conference on Latest Trends in Business Management: Innovation Technology and Sustainability | CONFERENCES | ) | GITAM School of Business, Bengaluru | 15/03/2024 | |
| 17 | International webinar | SEMINARS | Strategies in Product Life Cycle | KEYNOTE_SPEAKER) | Intitute of Global Professionals | 22/06/2024 |
| 18 | International Conference | CONFERENCES | International Conference | MODERATOR) | Institute of Marketing & ManagementNew Delhi | 17/01/2025 |
| 19 | International Conference | CONFERENCES | AI revolutionising content marketing, ChatGPT, & BARDS affect on Industry's | PRESENTER) | Shankara Group of Institutions & Rajastahn Technical UniversityJaipur | 07/03/2025 |
| 20 | Strategic Brand Positioning | SEMINARS | Strategic Brand Positioning | PARTICIPANT) | EduKLL ( Global Higher Education)Ghaziabad | 15/06/2025 |
| 21 | International Conference on Advance Computing and Emerging Technologies (ACET - 2025) GNIOT | CONFERENCES | When companies :Algorithmic bias Dis - Socialization and ethical risks in Human : AI Relationships | PRESENTER) | Institute of Professional StudiesMeerut | 19/12/2025 |
| 22 | 13th International Youth Conference – Youth for India @2047 | CONFERENCES | Examining the Influence of Social Media on Green Brand Image and Environmentally Responsible Consumer Behavior | PRESENTER) | Jaipuria Institute of Management, JaipurJaipur | 20/02/2026 |
| 23 | Sustainable AI: Shaping the Future of People, Planet And Progress | CONFERENCES | Sustainable Business 2026: Integrating Climate Responsibility, Circular Economy, and Social | PRESENTER) | CHRIST (Deemed to be University)Jaipur | 26/02/2026 |
| 24 | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM) | CONFERENCES | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM) | CHAIR) | CHRIST (Deemed to be University)Ghaziabad | 10/03/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Developing Business Plan and Pitch-Deck | 5 Day Boot-Camp | 13/12/2022 | Christ University |
| 2 | Netritva 4.0: Leadership in The Era of Connection and Collaboration | 18/02/2023 | Jaipuria Institute of Management, Jaipur |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | ARTIFICIAL INTELLIGENCE AND DEEP LEARNING BASED DRIVERLESS CARS TO REDUCE THE ROAD ACCIDENT, DEATH RATE USING PYTHON | DEEPAK JHA, TAPAS DAS | 18-Sep-2022 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | "Startup Seeds: Inspiring Entrepreneurship with Emerging Technologies in Government Schools of Ghaziabad” | DEEPAK JHA,ABHINAV KATARIA,BABITA JHA,PRATIBHA GIRI | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | A Systematic way of Research Paper writing | Research Foundation of India, Research Foundation of India | International | Participant | 01/08/2025 |
| 2 | Empowering Ethical Advertising | Advertising Standards Council of India (ASCI), Advertising Standards Council of India (ASCI) | National | Participant | 05/07/2025 |
| 3 | Marketing Analytics | Great Learning Academy, Great Learning Academy | International | Participant | 29/06/2025 |
| 4 | Research Methodology and AI Tools | Academia Insight Institute of Research Studies, Academia Insight Institute for Research Studies | International | Participant | 26/06/2025 |
| 5 | Supply Chain Managment | Great Learning Academy, Great Learning Academy | International | Participant | 25/06/2025 |
| 6 | Guiding the Future: Strategic Priorities for Institutional Advancement | Christ University, | Institutional | Participant | 16/06/2025 |
| 7 | DeepSeek for Beginners | Smplilearn, Simplilearn | International | Participant | 10/06/2025 |
| 8 | FDP 2025 | Christ University, | Institutional | Participant | 19/05/2025 |
| 9 | Empowering Educators Trough Learners -Centered Andragogies : Strategies forEffective Implementation in Business Education | Christ University, | Participant | 26/04/2025 | |
| 10 | A Plan for Employee Engagement | Christ University, | Institutional | Participant | 23/08/2024 |
| 11 | Strategic Management | Great Learning Academy, | Regional | Participant | 23/07/2024 |
| 12 | Organic Marketing: Facebook Groups For Small Businesses | Coursera , | National | Participant | 16/07/2024 |
| 13 | Strategic integration of Digital Innovation and AI in education, research and professional development | Christ University, | Institutional | Participant | 24/06/2024 |
| 14 | Innovative Teaching And Learning Pedagogy | Reseach Foundation of India, Reseach Foundation of India | Regional | Participant | 23/06/2024 |
| 15 | Effective teaching learning enhancemnet training | Christ University, | Institutional | Participant | 18/06/2024 |
| 16 | Sales Crash Course- B2B sales Skills & Business Development | Udemy, Udemy | National | Participant & Presenter | 25/01/2024 |
| 17 | Workshop on Data Analytics Using Power BI | Ajay Kumar Garg Institute of Management, Ajay Kumar Garg Institute of Management | National | Participant | 27/06/2023 |
| 18 | Faculty Development Program | Research Foundation of India, | Regional | Participant | 12/05/2023 |
| 19 | "Time series and Panel Data Analysis" | Christ(Deemed to be University) Bangalore, | Institutional | Participant | 23/03/2023 |
| 20 | Faculty Development Program | KCC Institute of Legal and Higher Education , Grater Noida, KCC Institute of Legal and Higher Education | National | Participant | 06/02/2023 |
| 21 | Exploring Dynamics of National Education Policy 2020 with Reference to NAAC Perspectives | Research Foundation of India and SAGE University, | National | Participant | 24/11/2022 |
| 22 | Leadership Development Programme-Classical Contemporary | Christ(Deemed to be University) Bangalore, | Institutional | Participant | 06/09/2022 |
| 23 | Project Proposal Writing | Center for Research, | Institutional | Participant | 03/09/2022 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Global Professional Member | Institute of Global Professionals | 09 January 2024 | |
| 2 | Best Paper Award | Institute of Mamrketing and Management | 20 April 2024 | |
| 3 | Member of Board of studies | Board of Studies - Economics | Iirupati Institute of Management Education | 19 November 2024 |